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Research papers

The quality in research begins with a management philosophy

Quality in research has in our opinion two basic dimensions: 1. The quality in the production of market research (the market research concept); 2. The quality in the utilisation of market research (the total management concept). Very little attention...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Axel Damman, J. M. Grønneberg
August 1, 1975
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Citation

Damman and Grønneberg (1975a, August 01). The quality in research begins with a management philosophy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-quality-in-research-begins-with-a-management-philosophy